Content Marketing Specialist

• Remote
• Full-Time
• 2+ years experience
• Content

About PaydAds

PaydAds is a performance marketing agency that helps brands grow through data-driven strategies and creative campaigns. We specialize in paid media, SEO, conversion optimization, and full-funnel marketing. Our mission is to turn marketing spend into measurable revenue and long-term growth. We work with ambitious brands that want clarity, accountability, and scalable results.

Role Overview

This role produces SEO-focused and conversion-driven content for client campaigns and our own channels. You will write and edit blog posts, landing page copy, and ad copy while supporting keyword research and on-page optimization. You will report to the Content Lead and collaborate with marketing and design. This role matters because strong content drives organic traffic, nurtures leads, and improves paid campaign performance.

Key Responsibilities

• Write and edit blog posts, landing page copy, and ad copy.
• Support SEO strategy with keyword research and on-page optimization.
• Collaborate with marketing and design on campaign content.
• Help maintain content calendars and quality standards.
• Optimize existing content for search and conversion.
• Ensure brand voice and messaging consistency.
• Report on content performance and suggest improvements.
• Work to briefs and deadlines across multiple clients.

Required Qualifications

• 2+ years in content marketing, copywriting, or SEO content.
• Portfolio of published content (blog, landing pages, or ads).
• Understanding of SEO best practices and basic analytics.
• Ability to work to briefs and deadlines.
• Strong writing and editing skills.

Preferred / Nice to Have

• Experience with content for paid ads or funnels.
• Agency or multi-client experience.
• Familiarity with GA4 or content performance metrics.
• Experience in B2B or e-commerce content.

KPIs / Success Metrics

• Organic traffic and ranking improvements.
• Engagement metrics (time on page, scroll depth).
• Conversion rate from content (landing pages, blogs).
• Content output and calendar adherence.
• Quality and consistency of deliverables.

What We Offer

• Growth opportunities and a clear path to senior roles.
• Performance-based incentives tied to client results.
• Flexible work model (remote-first with optional office).
• Learning & development budget for courses and certifications.
• Competitive compensation and benefits.

Why Join PaydAds

We're a high-growth team where your work directly impacts client revenue and our culture. We value ownership, testing, and clear metrics over vanity. You'll have the freedom to innovate and the responsibility to deliver. If you want to be in an impact-driven environment that rewards performance and transparency, this is the place.

Apply